Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.
1. Choose the right search terms.
If you go after the broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services.
2. Map out a strategy.
Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc.
3. Use bid management software.
Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (There's less of a chance that it's a business prospect at that time of night).
4. Write effective ads.
Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it's tough not to push the limits because space is so narrow. With Yahoo! Searching Marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.
5. Test. Test. Test.
Try different keywords, ad copy, landing pages and calls to action. Put your budget - whatever size it is - to the best use after effective evaluation.
Source: http://www.thmg.com/
1. Choose the right search terms.
If you go after the broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services.
2. Map out a strategy.
Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc.
3. Use bid management software.
Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (There's less of a chance that it's a business prospect at that time of night).
4. Write effective ads.
Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it's tough not to push the limits because space is so narrow. With Yahoo! Searching Marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.
5. Test. Test. Test.
Try different keywords, ad copy, landing pages and calls to action. Put your budget - whatever size it is - to the best use after effective evaluation.
Source: http://www.thmg.com/
