As the subscriber voluntarily submits his email ID, it is understood that there is mutual consent between the website and the subscriber. This is why opt-in emails are not considered as spam mails. Opt-in lists can be effectively used to dispatch a whole number of useful and informative materials such as catalogs, newsletters and other promotional offers.

The percentage of Internet surfers who subscribe to opt-in lists is small, so therefore it is imperative that your mails to this small community must be meaningful, informative and entertaining. If your communication with your small community is run-of-the-mill, then your list will shrink. Teasers, promos, entertaining snippets and short bursts of informative news will keep them coming back to your website for more.

The prime objective of maintaining a list is to sell your products and services, and these sales will generate normal profits. You have to make some extra cash out of your list, which is highly possible, if you have a sizeable database of subscribers. Here are seven great tips on how to make extra money using your opt-in lists:

1) Sell advertisement space: Many companies want to advertise on lists that have a genuine and a sizeable database. If you have one, you can easily sell ad space on your mailings. Just one thing: Do not forget to place these ads at spots where they won't irritate your subscribers. You can place several ads in a single mailing and this can be quite a money-spinner.

2) You must tie-up with websites who dabble in products or services that are related to your industry. Then you must evolve a CPC (Cost Per Click) marketing strategy and announce it to them. If they are interested, they may place CPC links on your list and pay you only on a per-click-basis. This is also called P4P or pay for performance.

3) You can strike deals with companies who are willing to sell their products to your list on a commission basis. Even if you're only able to get a few sales, it's money for jam.

4) You can also sell other companies' products to your list on a consignment basis. Consignment sales pay more than commission-based sales and you will be expected to give these products more prominence in your newsletter, highlighting them, placing descriptions, articles and photos of the products. Again, if you are able to make a sale, it's just more jam on the bread.

5) You can also try your hand at selling digital products such as e-books. Manuals, DIY and how-to articles are in great demand and their publishers pay a hefty commission – sometimes as high as 75%! Just take care to ensure that the e-book you're going to hawk on your newsletter is related to the content.

6) Network your list. Ask people to refer their friends and relations. The larger your opt-in list, the higher your revenue will go, as sales and advertisement rates will soar.

7) Turn some of your subscribers into your partners by offering them an incentive if they are able to resell your products or services. Remember, this is Internet marketing, so the more resellers you recruit, the higher exposure you will get.

In the end, remember that an opt-in list is no ordinary means of communication – if planned and executed correctly, it can boost your business to unimaginable levels.

It is easy to set up an advertising campaign under these programs, but one must be cautious and make good business decisions about the campaign. The intent is to make money rather than pay Google, Yahoo, or AdCenter more than you make.

When evaluating the potential profit from a PPC program, you will only be charged for the times that the user clicks your ad. However, there is another variable that you must consider which is called conversion rate (CR). This is the number of users who click the ad divided into the number of users who actually buy the product. A rough rule of thumb for CR is five (5) percent.

You need to project the economics of the campaign before you launch it. If you have a low cost per click (CPC) and the commission from your affiliate company is high, you can afford a campaign with a low conversion rate. On the contrary, if the commission per transaction from the affiliate company is low, and the CPC is high, you need a conversion rate that is high.

It is a matter of simple math to project the results of a sales campaign.

Profit per click = ($ per sale X Conversion rate) - (Average cost per click)

Let’s plug in some numbers and see how this works. Assume that the selling commission is $5.00, the conversion rate is 5%, and the average cost per click is $.10. Multiply the selling commission ($5.00) by the CR of 5% to get $.25. Subtract the cost per click (CPC) of $.10 from $.25 and you get a profit of $.15. This does not seem like a lot of money, but the Internet is viewed 24/7 so if you have 1000 clicks per month and convert 5% of them, you will make $150 for setting up the campaign and then monitoring it occasionally. If you set up several of these campaigns for different key words, you can make a nice supplemental income.

In summary, always do your homework and make solid assumptions about your campaign. Do the math so you are not surprised by a campaign that costs you money rather than making you money.

To get started with this link exchange concept you will need to create a links page on your site. Decide up front whether you want to put text links, or image links. Image links require banners and may make your links page load slow, while text links load faster and often don't take away from the overall look and feel of your site. I would suggest text links. In order for this free internet advertisement scheme of ours to work you need to find sites you would like to place your link / or ad on. It's always best to put your link on a page of similar content. The reason for this is simple; If you run a website for "Beach Volleyball Lovers" and you put your free advert on a site for Russian Hockey Fans you probably aren't going to get many people clicking through to your site. So find a site that is similar to yours and contact that person via email and say something like hey I run such and such site, and I would like to exchange links with you. The more people you contact the more internet advertisements you get.

Once you have that Free Internet Advertisement / Link exchange stuff down to a science it may to time for you to purchase some cheap or affordable internet advertising

Cheap Internet Advertisement

My 2 personal favorites on the way of internet advertisement companies are the 2 giants; Yahoo and Google.

Google Adwords and Yahoo Publisher are my current solutions to internet advertisement on the cheap. Yahoo currently has a .10 CPC(cost per click) minimum on all ads. Google on the other hand does not. It's possible to put ads on Google syndicated searches for .01 CPC That is as cheap as it gets. However if you want the ads on their search engine search results I believe there is a .05 CPC minimum. Either way Google seems to be the cheaper of the two companies as far as the advertisement goes.

Another concept I would like to touch upon is "branding" or getting the name of your company out there. If you sell antiques and put an ad on Google, it may be displayed 1,000 before it is clicked. That means your banner or ad with your Sites name was displayed 1,000 for .05 cents. Well.. dam that's a deal. Eventually people will start to associate your sites name Bubbas Antiques with quality quality antiques. Believe it or not people branding is what sells. If you are thirsty and see 2 pops (sodas) on a table one says Pepsi and the other says Bubbas cola you are most likely to buy the Pepsi.

So again there are many ways to get internet advertisements cheap or free. All you need to do is get out there and do it.

The first determining factor that will either make or break your online business is the design of your web site. This is your bread and butter because it acts as your sales representative. It is the one that is being viewed by potential customers so the design should match the products and services that you are offering. People who land on your web site should carry a good and lasting impression about you and your business. This may also be the reason why customers will return to your web site again and again so updating it regularly will make way for more profit.

Some other things to consider are the placements of your ads and the list of keywords that you will bid on. When placing an ad on a web site, one important thing to note is that it should somehow be associated with the products and services that you offer. Having your ads all over the place will only cost you a lot of money. Same is true with your chosen keywords on search engines. Bid only for keywords that best suits your business.

Pay-per-click advertisements are all those links that come up every time you make a search in any of the search engines—it could be in Yahoo!, Google, MSN, and all the other search engines out there. All these sponsored links are aimed to be visible enough for the online visitors and eventually convince them to read more about their products or services. Here’s how the pros make it in PPC publishing:

1. Identify the market you are targeting. This way, you will know how to specifically design your advertisements—formal for the professionals, colorful for the kids, and informative for those who are hungry for information.

2. Like your design, the language that your content will use should likewise be appropriate for the market you are trying to attract.

3. Update, update, update. Nobody would want to see a website whose content has remained the same for the past two weeks. Put up something that will tickle the curiosity and interest of everybody who happens to visit your site.

4. Keep things simple. Not everybody is that Internet-savvy, and people who are not in the mood for complex graphics and complicated content will definitely leave such a website as fast as they could.

5. Honesty remains the best policy even in our world when everything can be done in a single click. So clicking on your own ads for the money it generates is not well, being honest of you.

You can opt for many ways to promote it. The actual target of a web marketer is to get people from your target market visit you. If this happens, the mission is accomplished. It is important that you know all the methods of promoting a web site before you choose for your own. Pay per click publishing is one such method. Many web sites have successfully established as an ebusiness by using pay per click publishing as the source to promote themselves. You can also promote your web site through Pay per click advertising by following certain easy steps.

You need to be sure about the keywords your target market may use while looking for some related content. Pay close attention to those key words. You need to bid on those key words which are the most probable ones which people form your target market may enter in the search bar. Place your bids and get your links places on the results page. The more key words you choose the better. This will help you in getting more search engine traffic. As this is quality traffic, you will experience an increase in the volume of your business.

Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don't pay any amount until a visitor actually clicks on your listing and go to see your web site. The low cost pay per click internet advertising counts how many visitors click on your listing and takes the money out of an account you have set up with them.

You host the images to be used in your low cost pay per click internet advertising, so you can monitor and change the banner at anytime. Targeted advertising in pay for clicks will help increase the amount of customers you obtain at a controlled cost.

There are many low cost pay per click internet advertising solutions available in the internet. All you have to make sure is that the advertising solution guarantees your satisfaction and your web site’s traffic.

In determining good quality and affordable pay per click internet advertising service, make sure to run very carefully planned and structured promotions in order to boost the targeted traffic to your web site and increase guest conversion rate.

Make sure that the pay per click internet services you applied for studies your business as well as your competitors. Plus, don’t forget to give specific details regarding your target audience for your web site.

After the cheap pay per click internet advertising solution has finished studying and analyzing your business, research to produce the most appropriate keywords for your business. The pay per click internet advertising solution would then prepare an exclusive copy of the advertisement to be able to catch the attention of the would-be web site visitors.

For successful pay per click internet advertising, you and the solutions should identify appropriate landing pages. If needed, a number of changes are suggested to construct the perfect landing page which would work for an entry point to your website.

It is one great way to increase the visibility of your new web site. It is the fastest growing marketing tool there is today. Because of a wide range of companies servicing inexpensive pay per click internet advertising solutions, you must be careful to choose which company to trust. You should be able to research the service quality they are willing to offer

What kind of competition do you have?

Before you start, you'll need to do a little experimenting with the keyword tool and traffic estimator to see how high you'll need to bid. If the price to get your ad listed number one, in my opinion, it's a no-brainer. Bid what you need to bid to make sure that you have that number one spot. It will bring you the most visibility and generate the most clicks for your ad. Generally, the higher the ad, the better "quality" your clicks will be as well.

If the cost is relatively low, don't even think about it. Set your ads to be number one and then, if you're working with a limited budget, set your daily max spending limit to a number that is comfortable for you. It's generally better to have fewer clicks of "higher quality" than lots of clicks from "lower quality" traffic.

What if your keywords are highly competitive?

Some keywords in AdWords or in Overture (Yahoo Search Marketing) are incredibly expensive. Terms for gambling, web hosting, insurance, credit cards and many affiliate program related topics are very, very expensive. It's probably just not feasible for you to get the number one slot. If your budget is limited, you might get one to two clicks a day before the budget is gone. In these instances, you're going to need to pick a bid level that is comfortable for you and work on making your ads better. You aren't going to be able to get the top slot by bidding, so you'll need to increase your ad's click-through rate and make it more attractive to the viewers who do see it.

Experiment and decide

Ultimately, the decision is yours. I've found that it pays to have higher placed key words when possible. They seem to convert better than lower placed ads. You're going to have to experiment with your ads though to see what works best for you. Experiment for several days with different maximum click prices to see how your clicks and conversions rank. Only then can you make an educated decision for your website.

This means that the consumer that one can reach with placing small text ads in search result pages is "better qualified" for our offering. Realizing the obvious benefits many advertisers were quick to set aside large amounts for Google CPC and similar campaigns.

Intuitively makes strong business sense. In fact Google Adwords by all means should definitely be a a part of the scheme of things. However, you may sometimes find your Google client manager trying to "help" you refine the campaign by suggesting you increase your key phrase list and use the content network.

Here's a case study of a similar siyuation we were part of not too long back. Even though we had our own convictions we wanted to see how such suggestions worked out in reality. They did get back to us with a close to 1000 key phrase list against our original list of 200. We also enabled content network.

Three days later we stopped advertising on content network and reverted back to our old key phrase list. Here's our practical guide for anyone looking to use search engine marketing and specially Google CPC

Be very sure you need content network. The impressions served are so large that your budgets can get exhausted in quick time.

It would be recommended to use a click tracking mechanism to countercheck the CTR's reported specially if using content network. You can do this by assigning a campaign number to the content network ads and capturing it from the query string and inserting the same into a database. In recent campaigns where we ran ads on content network the difference between CTR's claimed by Google and the clicks recorded at our end was so large that it took us three days to stop.

Remember that while Google does an "intelligent" match of the copy matter of the page in which it serves the ad to the key phrases chosen, the consumer is not necessarily as qualified as when he is performing a search

When choosing key phrases we recommend that you prepare a list of all the the phrases you can think of. Let it be as large as it might get. Then against each phrase put one of the three states of the relevance index - Strong association, weak association and generic association.

For example if the campaign is for a mobile phone then the phrase "latest multimedia phone" would have a strong relevance whereas "mp3 songs" would have a generic relevance (since the user might be searching for mp3 songs to download and not necessarily mp3 feature in a phone). Similarly a phrase like "cell phone battery" has weak relevance since a visitor looking for a battery is not looking for a phone

Definitely place all your strong relevance keywords in the keyword list and watch the campaign for a few days. If you are getting deliveries below expectation add the generic relevance keywords to your list

The amount you pay for your minimum CPC is a function of your historical CTR. Hence the more generic and weak relevance keywords you add to the list the lower your CTR and the higher you end up paying for your clicks (and Google gets more money)

Remember, it's your business and your campaign. Plan your keywords well and spend your money wisely. We have seen so many clients falling prey to common mistakes and end up abandoning search advertising. Bottom line it works and works well ... remember the fundamentals and you will never go wrong.

Sabyasachi Mitter (smitter@interface.co.in) is part of the Internet marketing and consulting team at Interface Business Solutions. Interface specialises in providing cutting edge marketing and CRM support to global clients like Samsung, UTStarcom, Morphy Richards etc. The online marketing team at Interface Business Solutions manages SEO and SEM campaigns from an end to end perspective. To know more about how to make search engines work for your website contact Sabyasachi at interface.co.in

Top AdSense cpc, or click per pay, keywords are those advertisers are willing to pay the most for per click. Each time someone clicks on an ad, the Top AdSense cpc clients pay Google the high stated rate. This doesn’t necessarily translate into a full payday for the web site that’s hosting the Google ad, however. Rather, they just get a piece of the pie.

It is quite possible to make money using top AdSense cpc words to create a site, but sometimes lesser paying words will actually draw more niche traffic that’s willing to click through on the ads. In the top AdSense cpc world, the truth is the highest click per pay rates aren’t always the best conversions.

Anyone who wants to make money by focusing a new web site in on top AdSense cpc keywords should do a few things. These include:

·Choose top AdSense cpc keywords quickly. While it’s tempting to go for the highest payouts, if 5,000 sites are doing the same, the split won’t be that impressive. Instead, pick a niche that falls into the top AdSense cpc and try to build around that.

·Make a web site heavy in the top AdSense cpc terms. Be sure to add content and lots of it to draw traffic to your site. This means a series of articles that explain the topic, offer useful information and insight.

·Don’t forget meta tags for pages that use top AdSense cpc words. These are unseen keywords on pages and in articles. They don’t show up on the pages, but they work with search engines to help drive traffic.

·Try a combination of top AdSense cpc words that create a logical mix. Pick a theme and build around it with different payout keywords that complement each other.

·Update the site frequently. If you sit down and write 75 articles based on the top AdSense cpc keywords or have the done for you, publish the articles a few at a time to keep the site looking fresh and updated. This will help bring new viewers in and can help increase chances of top AdSense cpc conversions.

Top AdSense cpc keywords can help guide a web site’s creation by showing the subjects that pay out the highest. However, some of the best strategies involve a combination of the higher and lower cpc keywords to create a more appealing web sites that’s more likely to draw traffic and conversions.