1. Optimise every page on your website

The major search engines are not looking at individual websites and ranking them, they are ranking pages from every website in the world. This means that if your website contains more than one page you should optimise for the specific content that is found on each page.

Optimising each webpage is overlooked by so many websites within Ireland and can be the difference between competing for a highly competitive keyword phrase such as "Irish Hotels" and competing for a much less competitive keyword phrase such as "Hotels in County Galway". After that they can check out the rest of your website that is all about "Irish Hotels".

2. Pick appropriate keyword phrases

This is the single most important thing to do when it comes to optimising your website for search engines. The keywords that your potential customers type into Google, Yahoo, MSN, and Ask Jeeves are the keywords that your site should be using within the specific areas of your webpage (see below; Optimizing your Page Titles and Optimizing your Content). There are a number of useful keyword research tools available on the web. The most recommended and user-friendly are Wordtracker and Keyword Discovery. Both offer trial versions.

3. Optimizing your Page Titles

All of the major search engines have 100's of different algorithms that compute where your webpage should be listed for different keyword searches. Putting your keywords within the Title description (the blue bar you will see at the top of your screen) of your pages is one of the most important SEO techniques and will help your website climb through the rankings and allow your visitors to remember exactly what your page is all about when they save it to their "favourites".

4. Optimizing your Page Content

It is sometimes very difficult to write content for your website. Not only do you need put the information that you want the visitor to see in front of them in an easy-to-read style, you also have to keep in mind the keywords or keyphrases that your page is targeting so that you can rank better within search engines.

One of the best pieces of advice that I have come across is to write for your visitors and include the keywords and keyphrases as much as makes sense. Read what you written out loud to yourself and a few others. If it sounds stupid... lather, rinse, and repeat.

5. Create an inbound linking strategy

Submitting your site to online directories is a very beneficial way to drive targeted traffic to your website. People will find your listing in a directory and click on the link to go directly to your site.

This not only brings visitors to your website, but it also creates links for search engine "spiders" or "robots" to find your website and index your pages within their results. If your site doesn't have a link pointing to it on the World Wide Web the search engines will never find it and you will never see any traffic from Google or the other big ones.

6. Descriptively labeling your links and images (aka the anchor text)

This technique is both common sense and good practice. Telling your visitors what the link that they are going to click on allows them to know exactly what they are going to be directed to. Saying "click here" is not enough to help them understand what they're going to find once they click through. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you're pointing to by using its main keyword phrase which is another one of those many factors search engines that into account when it comes to ranking your web pages.

7. Make sure your site is spider-friendly

Your website may look fantastic. You and your web designer may be talented graphic designers that can make Flash and _Javascript dazzle your visitors with a show that would put RiverDance to shame. However, if your website contains Flash and _Javascript it's important to know that search engine spiders can't read this code (or appreciate the effort you put into the design). The way around this is to provide navigation alternatives to allow the spiders crawl deep within your website and index the web pages within their results.

8. Create Fresh Content

When you are optimizing your website properly you will see a trend. If you are doing something that benefits your websites visitors then the search engines will reward you for it.
Search engines do tend to like websites that create fresh content regardless of the format. If they know any given site is adding new articles on a frequent basis, they will come around often to index it.

Blogs and forums are effective and easy ways of adding new information to your site on a regular basis.

However, if your only purpose of setting up a blog or a forum is for better search engine rankings then there really is no point in doing it. Only add a forum if it contributes something beneficial to your website and if you have the traffic to make it interactive enough for visitors to return to it. And, only add a blog if you have something of interest to say on a regular basis.

9. Do not think that you can trick Search Engines

As noted before, "If you are doing something that benefits your websites visitors then the search engines will reward you for it".
If you try to trick the search engines by hiding keyword phrases in your pages by making the text colour the same as the background colour, hiding keyword phrases in tiny font, joining link farms, or any other sneaky practice your sites will be removed from the search engines and it will take you a long time to get back in (and you will also have to spend more time cleaning up your website before they will accept you).

10. Offer something unique

If your website offers something that is unique and interesting to your target market and it is properly optimized (by applying all of the techniques that are listed above) you will not only rank well within the major search engines, you will also get the added benefit of people linking to your website in forums, blogs, and through other websites which will send your site more visitors and create more inbound links which will help it rank higher.
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1. Optimise every page on your website

The major search engines are not looking at individual websites and ranking them, they are ranking pages from every website in the world. This means that if your website contains more than one page you should optimise for the specific content that is found on each page.

Optimising each webpage is overlooked by so many websites within Ireland and can be the difference between competing for a highly competitive keyword phrase such as "Irish Hotels" and competing for a much less competitive keyword phrase such as "Hotels in County Galway". After that they can check out the rest of your website that is all about "Irish Hotels".

2. Pick appropriate keyword phrases

This is the single most important thing to do when it comes to optimising your website for search engines. The keywords that your potential customers type into Google, Yahoo, MSN, and Ask Jeeves are the keywords that your site should be using within the specific areas of your webpage (see below; Optimizing your Page Titles and Optimizing your Content). There are a number of useful keyword research tools available on the web. The most recommended and user-friendly are Wordtracker and Keyword Discovery. Both offer trial versions.

3. Optimizing your Page Titles

All of the major search engines have 100's of different algorithms that compute where your webpage should be listed for different keyword searches. Putting your keywords within the Title description (the blue bar you will see at the top of your screen) of your pages is one of the most important SEO techniques and will help your website climb through the rankings and allow your visitors to remember exactly what your page is all about when they save it to their "favourites".

4. Optimizing your Page Content

It is sometimes very difficult to write content for your website. Not only do you need put the information that you want the visitor to see in front of them in an easy-to-read style, you also have to keep in mind the keywords or keyphrases that your page is targeting so that you can rank better within search engines.

One of the best pieces of advice that I have come across is to write for your visitors and include the keywords and keyphrases as much as makes sense. Read what you written out loud to yourself and a few others. If it sounds stupid... lather, rinse, and repeat.

5. Create an inbound linking strategy

Submitting your site to online directories is a very beneficial way to drive targeted traffic to your website. People will find your listing in a directory and click on the link to go directly to your site.

This not only brings visitors to your website, but it also creates links for search engine "spiders" or "robots" to find your website and index your pages within their results. If your site doesn't have a link pointing to it on the World Wide Web the search engines will never find it and you will never see any traffic from Google or the other big ones.

6. Descriptively labeling your links and images (aka the anchor text)

This technique is both common sense and good practice. Telling your visitors what the link that they are going to click on allows them to know exactly what they are going to be directed to. Saying "click here" is not enough to help them understand what they're going to find once they click through. Be as descriptive as possible with every text and graphical link on your site.

The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you're pointing to by using its main keyword phrase which is another one of those many factors search engines that into account when it comes to ranking your web pages.

7. Make sure your site is spider-friendly

Your website may look fantastic. You and your web designer may be talented graphic designers that can make Flash and _Javascript dazzle your visitors with a show that would put RiverDance to shame. However, if your website contains Flash and _Javascript it's important to know that search engine spiders can't read this code (or appreciate the effort you put into the design). The way around this is to provide navigation alternatives to allow the spiders crawl deep within your website and index the web pages within their results.

8. Create Fresh Content

When you are optimizing your website properly you will see a trend. If you are doing something that benefits your websites visitors then the search engines will reward you for it.
Search engines do tend to like websites that create fresh content regardless of the format. If they know any given site is adding new articles on a frequent basis, they will come around often to index it.

Blogs and forums are effective and easy ways of adding new information to your site on a regular basis.

However, if your only purpose of setting up a blog or a forum is for better search engine rankings then there really is no point in doing it. Only add a forum if it contributes something beneficial to your website and if you have the traffic to make it interactive enough for visitors to return to it. And, only add a blog if you have something of interest to say on a regular basis.

9. Do not think that you can trick Search Engines

As noted before, "If you are doing something that benefits your websites visitors then the search engines will reward you for it".
If you try to trick the search engines by hiding keyword phrases in your pages by making the text colour the same as the background colour, hiding keyword phrases in tiny font, joining link farms, or any other sneaky practice your sites will be removed from the search engines and it will take you a long time to get back in (and you will also have to spend more time cleaning up your website before they will accept you).

10. Offer something unique

If your website offers something that is unique and interesting to your target market and it is properly optimized (by applying all of the techniques that are listed above) you will not only rank well within the major search engines, you will also get the added benefit of people linking to your website in forums, blogs, and through other websites which will send your site more visitors and create more inbound links which will help it rank higher.
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Get Ten Specific Keywords.
If you are a company specializing in exercise equipment, don't select "exercise equipment" or "gym" as your keywords. Chances are, there will be hundreds of thousands of other bidders waiting to jump on those same keywords. Be specific. Try "treadmill" or "stationary bike." Select a maximum of ten words, just to test the waters and see how your potential customers respond. If the first ten keywords succeed in getting you a larger market, then research additional keywords which are not as specific. However, if your first try yields less than satisfactory results, then try another set of keywords if you can still afford it.

Write Your Ads but Write the Truth.
Most ad writers will broadcast their wares as being the be-all and cure all of all ills and pains. If they do this, web users will click on their ads and storm the site. This is well and good if the product or service will live up to the ad's promise - but what if it doesn't? A customer clicks, you pay, but the customer doesn't buy. You lose.

Write a succinct but accurate ad that doesn't sue vague language. Avoid using words such as "free," "low cost," "extremely effective," and "cheap." Tailor your ads to fit the keyword, and if you can, include your prices on the ads. This way, you will get a buyer who is ready and willing to purchase your product or service.

Budget Your Bid.
It's tempting to go all out and set your prices, especially if you think your product will sell. But what if it won't? Set a monthly budget of about $100 for your bids, and bid just right - bid too high and you will run out of money, bid too low and your ads won't show up.

Even if you believe in your product, keep within bid budget, and do not get into bidding wars, especially with another advertiser who has a much larger budget than you. Don't waste your time thinking about your bids. Instead, invest your time in designing what your ad is linked to, which brings us to:

Make Your Site a Professional One.
The standard rules of web design apply. Check your web content for spelling and grammatical errors. Update your web content regularly. Fix any broken links and images. Design your website so that it will be easy to navigate and load, so do not use Flash animation, as this will slow down your buyers' browsers. Link your ads to the exact place on your site where your product or service appears.

Know When to Stop.
PPC ad campaigns can lead more buyers to you, but take care to check profit against spending. If you have already spent double your advertising budget, but have had little or no sales, consider dropping your campaign. You can also measure your progress in clicks. A total of 300 clicks is average for any ad. If your ad has reached 300 clicks and you have made no sales yet, then terminate your PPC project.

Equally as important as knowing when to stop is knowing that all is not yet lost and you can still go on. Running a web-based business means investing time, money, and effort, so keep your PPC up and running as long as you are raking money in. PPC, after all, may first mean pay-per-click, but, if you're successful, can soon mean Profiting Perfectly in Cash.
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Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.The following process should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.

Step 1 Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step 2 Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3 Use any one of many tools available on the internet for helping to estimate the 1st - 8th position CPC values. These tools will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step 4 Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Step 5 Compare the ads you found in step 4 to the results of using a keyword check function tool (available on the internet). If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword.If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Step 6 Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.

Source: www.webfactorybulgaria.com
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1. Improve Ad Delivery. If your ad does not show up every time when searches are performed under your keyword, it may be a sign that your daily budget is not high enough. As you now know, how frequent of your ad display is controled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive a maximum exposure for your ad.Normally, you have 50% margin for your daily budget. For example, if your desired daily budget is $10.00 per day, you can set your actual daily budget on Google to $15.00 per day, because your actual spending is based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending may still be in your desired daily budget range.However, be sure to monitor your daily advertising costs and if they are rising too high, decrease the budget on the safe level.
2. Improve Ad Delivery per Keyword. Each campaign can have one or more adroups. An AdGroup is a group of keywords and ads that will display when those keywords are searched for on Google. You may have experienced a situation when only few keywords out of the whole AdGroup trigger your ad. The explanation lies again behind the daily budget that controls a number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it may happen that some keywords in a particular Adgroup have more impressions than the others, meaning some keywords trigger your ad more frequently than others.If you want to improve the ad delivery for your targeted keywords, you can consider splitting your keywords and creating a new campaign for keywords with low impressions. This should improve the frequency with which they will trigger your ad.
3. Optimize your Adgroups. As mentioned above, each campaign has one or more adroups that all share campaign's impressions. Often, the impressions are not divided evenly between adgroups. So it may happen that some adgroups have more impressions and show their ad(s) more frequently than others. It is a very similar scenario as with keywords we just described above.To improve results of your low-performing adgroups, you can consider to create a new campaign for them in order to increase the frequency with witch they show your ad on Google.
4. Analyse your Clicks. Make sure the clicks are made for specific, targeted keywords. If you're getting lots of clicks on non-targeted keywords, consider reducing Max CPC and/or your ad position in order to improve your ROI. Similarly, you can raise bids for targeted keywords that are performing well.
5. Optimize your Ads. Make sure you bid on targeted keywords, create compelling ads and link them to relevant content on your website. The keywords you chose will segment the market and target your desired audience. If you won't chose wisely, you'll finish targeting the wrong market and wasting your advertising budget. The ad you create needs to attract attention of your prospects. It needs to communicate your unique selling feature - in other words, what makes your product/service different from others and why a visitor should visit your website. Be specific about your offer and include call to action. Lastly, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state what is the next natural step to make - buy your product, download the white paper, sign up for a free trial, etc.

PPC management requires lots of work and testing but if you stick to the basics you can make money instead of losing them. Remember, the only measure that matters on the Internet is the profit you make.

Source: www.learn.si

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Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed.

If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed. It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the "easy way to get money with affiliate programs" is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.

The following tips can help you to get maximum benefit of your AdWords Campaigns.

1) Build your own unique "landing page" for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your "landing page" low.

2) Include a form allowing the visitor to enter his/her e-mail address in order to get more information about the product or service you are promoting. Do not sell, pre-sell. Try to build a long term "trused relationship" with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer. You could dedicate one e-mail to describe your product or service in detail, enhancing the value for your potential customer. Explain why this product or service will add value. If you convince your prospect that your product of service will deliver the desired value, you will make real customers from your prospects.

3) User Ad Groups to manage "keyword families". Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is "shoes", try an Ad Group with "Blue Shoes", "Red Shoes", "Mountain shoes" and so on. Use http://Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With the time, create a good number of selected negative keywords for your campaign.

4) Include in the text of your Ad the Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs.

5) Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why the customer should click your Ad.

6) Mention explicitely the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales.

7) Create at least 20 different Ad versions per Keyword Group. Monitor the CTR of each ad and finally delete all versions with low CTR, keeping the most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only the best results.

8) Exclude the "content search" option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits.

9) Calculate the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC.

10) Track your ads carefully. Google provides a tracking facility you can ad in your "thank you" page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert.

If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits!

source: http://www.webmaster-money.org
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Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.

1. Choose the right search terms.

If you go after the broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services.

2. Map out a strategy.

Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc.

3. Use bid management software.

Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (There's less of a chance that it's a business prospect at that time of night).

4. Write effective ads.

Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it's tough not to push the limits because space is so narrow. With Yahoo! Searching Marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.

5. Test. Test. Test.

Try different keywords, ad copy, landing pages and calls to action. Put your budget - whatever size it is - to the best use after effective evaluation.

Source: http://www.thmg.com/
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It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.

Use Proper Grammar and Spelling

It may sound basic, but ad text that uses slang, has misspelled words or doesn't read clearly isn't going to get clicked. If anything it makes your business seem unprofessional and could actually harm your business' reputation.
Make sure that you spell and grammar check your ads. You might also have a friend, co-worker or employee read through the ad text to make sure that it reads smoothly and makes sense. Input from others is invaluable when creating AdWords ads.

Start Small With Geographical Targeting

If you're just starting out, try limiting your ad's distribution to one or two regions (e.g. for businesses based in North America, limit your initial distribution to the U.S.A and Canada). By starting with a smaller distribution area, you will be able to keep your costs lower and "fine tune" your ads and keywords before you start to expand.

When you feel comfortable that your AdWords ads are profitable, start to expand several countries or regions at a time.

Scout the Competition

Chances are, no matter what kind of product you are selling, you will have a competitor who is already selling something similar and advertising it on AdWords. Search for the terms you wish to use on Google to see what kinds of ads your competitors are writing.

You might even try a tool like GoogSpy to see exactly what terms your competitors are buying.

Pay close attention to the terms they use, the deals or incentives they offer and the titles they use. You can learn a lot from your competitors. You don't want your ads to be exactly like theirs, but you can use elements from each competitor to make your ads perform even better.

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com/). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.

Source: http://www.thmg.com
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Planning is the key to using Google AdWords well. Many amateur AdWords users will set up an account for ease of use. Typically, they'll bid on a number of related keywords and develop one advertisement for that group of words. Since your ads have to perform very well, one advertisement won't be suitable for each keyword phrase. You must take the time to write custom ads for each keyword phrase you bid on, and you should have suitable pages for the visitor to land on.

Always remember that people are busy. You must respond to their needs immediately upon arrival, otherwise they'll leave and you'll have lost this excellent opportunity to create a new customer.

Below is a Example of an AdWords Ad

Palm Zire Sale
Palm Zires for sale.
Check out the deals now!
www.example.com

The above ad is straightforward. There's no psychology involved with this one. It is a statement of fact and Palm Zires are for sale and the second description line delivers the key message: check out the deal now! For comparison and price sensitive shoppers, this is great. This ad delivers a price or deal conscious prospect to the advertiser's site. If you're not offering low prices on commodity type products, you may want to use another strategy.

Sony VAIO LaptopsPower,
Versatility and Mobility.
Get Free Shipping within Canada.
www.example.ca

This ad screens potential clickers by saying that they sell a particular brand of laptops. This ad cuts down on the number of poorly targeted clickers by referring to a specific brand.

LaptopsFast Delivery - 24/7
Tech Support
Shop at Official Site.
www.example.com

The above ad responds with the simple word laptops then quickly presents the company's value proposition, rather than just low prices. This targets shoppers who need responsive service.

Despite AdWords tips and guidelines, shoppers are unique and your well written masterpiece may not pull the click-throughs you'd expect. Some trial and error is inevitable. Remember that this is direct marketing and the better you understand your customer's impulse purchase behavior, the better your response will be.

1. Start your bids high to see where the traffic is and to generate a few click-throughs so that your ad will continue to be seen. You have to be in the top eight bids in order for your ad to be shown appreciably. If you start your bids low, your click-through rate will be poor and your ad may be cancelled.
2. Vary your bids. If your click thru rate is getting down too close to .05 %, up your bids for a short period of time to get some click throughs and that will keep your ad active.
3. Bid on position three or position eight and you may have receive better ROI in these ranks.

Additional Google AdWords Benefits

1. Easy account management.
2. You can check your Google AdWords click through stats online at any time. They're updated within a few minutes.
3. Google has an automatic bidding feature that keeps your bid high enough but only one cent above the nearest competitor.

Return on Investment

It's important for e-commerce operations to get a reliable estimate of the performance of their AdWords campaigns, in order to improve that performance.

Sales conversion is a term used to describe a completed transaction. Actually, you can track any desired activity such as a newsletter signup, free download or a sale of a product. AdWords offers a tracking service which places a cookie on visitor's computers and when that user reaches a post sale page, a conversion is recorded. There's no programming required. All you have to do is put a small snippet of code into your web pages and Google takes it from there. You can learn more about conversion tracking from Google here...

https://adwords.google.com/select/library/convtracking_jan05.pdf

All the particulars of the AdWords PPC advertising program can be found here...

https://www.AdWords.google.com/select/faq/budget.html

Google AdWords has experienced reporting delays recently that make campaign performance feedback less effective. It's annoying but not too troublesome.

Conclusion

AdWords Select offers good value for advertisers who don't have the resources to build pages for the free search engine results, or for those who can't seem to gain presence in foreign language search engines. These ads help to support a company's market visibility, credibility, as well as support listings in the free search engine results.

Source: www.seoconsultants.com
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